Cross-Platform Storytelling to Drive Engagement

I developed cross-platform content strategies that tied podcast episodes to editorial articles, building cohesive narratives across formats. Working closely with SEO and marketing teams, I identified audience needs and shaped content that was both relevant and compelling. In a leadership capacity, I directed the launch of Channel Insider’s Partner POV podcast, hiring the host and overseeing the full content creation process. I ensured consistent messaging across audio and written outputs to strengthen brand identity and drive engagement, ultimately delivering a launch that encouraged meaningful audience interaction and increased overall engagement.

Objective: Engage the Channel Insider audience with valuable industry insights.

Role: Directed podcast launch, including hiring the host, collaborating with SEO and marketing to define and brand target audience, weekly review of scripts and video production oversight.

Approach: Aligned podcast topics with editorial content for cohesive messaging. Edited and refined episode overviews to enhance SEO and audience engagement.

Results: Site relaunch with POV podcast increased audience engagement, lead generation, and organic site sessions.